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Royi
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One of the motivations to use the $ {L}_{2} $ norm comes from the Maximum a Posteriori Estimation (MAP) framework.

If you model $ \psi \left( u \right) \sim \mathcal{N} \left( 0, \alpha \right) $ then if you derive the MAP Estimator in case the added noise is Guassian you'd get the exact model you posted above.

Royi
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