As other contributors, I did not read the question correctly, and kept the initial answer at the bottom. So it is, generally and in special cases:
- a (stable) unit-sum 2-tap FIR filter
- $\alpha = 0$: a lazy filter, that does nothing
- $\alpha = 1$: a pure delay filter, with unit delay
- $\alpha =1/2$: the two-tap averaging filter
- $\alpha \in ]0,1[$: a low-pass filter
- $\alpha = 2$: the 2-tap linear extrapolating filter.
Details are as follows:
$$ \hat{s}[n] = \alpha s[n] + (1-\alpha) s[n-1] $$
is a 2-tap FIR filter.
When $\alpha =1$ or $0$, it reduces to a one-tap filter, producing either the same output as the input or with a 1-unit delay (flat spectrum). Since the sum of the coefficients is always $1$, it leaves constant components unchanged : the frequency response is constant, equal to one. When $\alpha = 2$, $[2 - 1]$ is the 2-tap linear extrapolating filter.
Several frequency responses are given below:

[OLD ANSWER, KEPT IN CASE THE DESIGN WERE RECURSIVE]
As this structure is one of the simplest/shortest one can imagine with a recursive form, it has likely emerged in different context, and got different names. Some of the names identified are:
Other details, including historical notes on its emergence, can be retrieved at:
Its behavior, as answered by Matt L., is driven by $\alpha$. For smoothing, the closer $\alpha$ to one, the higher the relative weight of the latest samples with respect to "filtered data". So the result is less immediate (more delay), but the larger the smoothing effect, as you benefit from the averaving of longer stationary sequences, weighted by an exponential window. Conversely, shortest delays correspond to less noise reduction. There is no free lunch in filtering: shorter filters, poorer frequency selection.
This filter does not deal too well with non stationarity (like trends) and was subsequently extended to double or triple exponential filters, giving rise to Holt-Winters smoothers, see for instance Exponential Smoothing for Time Series Forecasting:
If you notice that your time series is not stationary, you’ll have to
find something other than a simple EWMA to do your forecasting.
In the late 1950s, Charles Holt recognized the issue with the simple
EWMA model with time series with trend. He modified the simple
exponential smoothing model to account for a linear trend. This is
known as Holt’s exponential smoothing.
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". it's $x[n-1]$. it's a two-sample FIR. $\endgroup$