How does one interpret the outer product $\mathbf{M} = \nabla I \otimes \nabla I = \begin{bmatrix}\left(\frac{\partial I}{\partial x}(x)\right)^2 & \frac{\partial I}{\partial x}(x) \cdot \frac{\partial I}{\partial y}(y)\\\frac{\partial I}{\partial y}(y) \cdot \frac{\partial I}{\partial x}(x) & \left(\frac{\partial I}{\partial y}(y)\right)^2\end{bmatrix}$ where $\otimes$ is the outer/tensor product and $I : \mathbb{R}^2 \to \mathbb{R}$ is an image? This matrix is called the structure tensor / second moment matrix.
Background:
The structure tensor tells us how much the pixels change between two image patches (infinitesimal small change $\mathbf{v}$).
\begin{align*} f(v_1, v_2) &= \sum_{x,y \in N} \left(I(x, y) - I(x + v_1, y + v_2)\right)^2\\ \end{align*}
where $N$ is a neighborhood. The first order Taylor approximation is
\begin{align*} I(x + v_1, y + v_2) &= I(x, y) + \mathbf{v}^T\nabla I(x, y) \end{align*}
Then
\begin{align*} f(v_1, v_2) &\approx \sum_{x,y \in N} \left(\mathbf{v}^T\nabla I(x, y)\right)^2\\ &= \sum_{x,y \in N} \left(v_1\frac{\partial f}{\partial x}(x) + v_2\frac{\partial f}{\partial y}(y)\right)^2\\ &= \sum_{x,y \in N} \left(v_1\frac{\partial f}{\partial x}(x)\right)^2 + \left(v_2\frac{\partial f}{\partial y}(y)\right)^2 + 2v_1v_2\frac{\partial f}{\partial y}(y)\frac{\partial f}{\partial x}(x)\\ &= \sum_{x,y \in N} \mathbf{v}^T\mathbf{M}\mathbf{v} \end{align*}
I know this is an ellipsoid and there is a relationship to PCA and the covariance matrix. But I am trying to figure out the significance of computing the outer product of the same gradient. It looks a bit like the Hessian matrix $\mathbf{H}(I(\mathbf{x})) = \mathbf{J}(\nabla I(\mathbf{x})) = \begin{bmatrix}\frac{\partial^2 I}{\partial x^2} & \frac{\partial^2 I}{\partial x \partial y}\\\frac{\partial^2 I}{\partial y\partial x} & \frac{\partial^2 I}{\partial^2 y}\end{bmatrix}$ but without the 2nd derivative.